Best Banking Apps

• Analytics and reporting: While many people use Google Analytics to assess traffic, most website builders come with their own form of traffic analysis with easy-to-read reports that are best for beginners. This will give you information about which websites your traffic is coming from and how viewers found you. If you are actively trying to develop your SEO and expand the reach of your website, you may find the need to invest in specific software for analytics. However, for most individuals and small businesses, the insight available through their website builder is sufficient.
• SEO functionality: For the most part, website builders add SEO functionality in small ways. For example, you should be able to add meta tags and meta descriptions to blogs, change titles of web pages and add image alternative text, all of which can help you rank content higher in search engine result pages (SERPs). The best website builders provide at least the basics for SEO and give you the power to modify your site as needed for SEO optimization.
• Ease of use and customer support: To be fair, ease of use is a subjective topic, but there are some website builders that are objectively easier to use. Those that offer drag-and-drop or WYSIWYG editors and templates are great for beginners who aren’t familiar with bare-bones site builders. When you run into an issue with building a website, having live support is best, and most website builders offer phone or live chat assistance. At the very least, it’s important to choose a website builder that offers a comprehensive help center with answers to common questions (or a forum with an active community).
• Transferability: Although you’re likely not thinking about site migration, it’s something to consider when choosing a website builder. What if you build a site you like, but the site builder makes changes to its platform you don’t like? Can you transfer what you’ve built to another site builder? You should be able to transfer domains, but you need to manually create a list of your page URL names, download your site images and copy your site’s content to create a new site. Templates and site structure won’t transfer automatically.

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